 Hip Online Presence and Networking for Business People |
| Review Date: February 14, 2008 |
| Reviewer: Walter Akana, Decatur, GA |
Even since doing his LinkedIn book, people have been asking Jason Alba if he would do a Facebook book, and his response has been, "na, I'm not crazy enough to do this twice!" Well in his Jibber Jobber blog post, on December 3, 2007, Jason admitted, "Apparently, I am crazy enough."
Similarly, despite the fact that I know business people who are on Facebook, I've felt it would be crazy to venture out beyond my LinkedIn comfort zone. Then I read Tory Johnson's article, "Get Hired in '08: Workplace Trends to Put You Ahead," and realized that I'd be crazy not to. After all, as a career consultant and personal branding strategist, I ought to be in the know about this important social networking site. So, within minutes, I'd dashed off an e-mail to Jason asking if he still needed early reviewers for the book. Minutes later, I had my review copy.
Frankly, my situation was not really "I'm on Facebook, Now What???" Rather, it was this: I'm not on Facebook, what am I missing? Happily, I was about to find out with this terrific book, coauthored by Jason Alba and Facebook expert Jesse Stay. Just browsing through their book, I saw it is an outstanding "how-to" manual that clearly lays out what to do - and more importantly, what not to do! And after I actually read it, I was not disappointed. With its rich content, well-documented resources, tips, and end-of-chapter Action Items, this is a must-read guide for novices and experienced users alike.
Bolstered by their view that "understanding what Facebook can do for you is a requirement in today's business world," I plunged into the first chapter, "Getting Stated." After reading reasons for professionals to get involved, I moved swiftly to the section on navigating Facebook, and felt I was ready to jump in - but didn't. And while I could have opened my account after reading the first three chapters, I chose to read the remainder of the book. If you do not yet have a Facebook account, I recommend you do too. Why? As Alba and Stay point out Facebook is a feature-rich environment which means that it is complex; so, it's easy to feel overwhelmed.
In Chapter 2, the authors discuss getting involved by connecting with friends and by joining groups, and then in the next chapter they move on to commonly asked questions. In Chapter 4, they provide an extensive and clear treatment of major third-party applications. If you are interested in developing Facebook applications, this chapter provides important background - but this is also a great chapter even if you simply want to enrich your Facebook experience with some of the many useful and fun third-party apps. Chapter 5 is a very good treatment of how to maintain your privacy. I see it as required reading - especially if you want to harness the power of Facebook without compromising your information. Alba and Stay do a great job of identifying issues, and include a great example of the initial lack of an opt-in feature for "Beacon," an application allowing your friends to see your online purchases.
In Chapter 6, the authors turn their attention to Facebook strategy. They are clear that while Facebook is a way of living, it is critical to determine your goals to help ensure you optimize your time. With that, they list examples of potential uses for specific groups of people: students, employees, business owners, and moms and dads.
If you are a business person, you will want to also pay attention to Chapter 7 which deals with how to promote yourself or your company (hint: as in real life, etiquette and community are keys to success). As well, business and professional users, in particular, should pay attention to Chapter 8 on Facebook no-no's which outlines key elements of Facebook's Terms of Service, points to other resources on conduct, and perhaps even more importantly addresses some unwritten rules to follow to avoid embarrassment. Finally, in Chapter 9, the authors discuss additional resources; they also provide their conclusions.
Bottom Line: as the authors point out, even if Facebook is a bit hyped, there are practical reasons for investing the time and effort to become a part of it. Perhaps for careerists and business people, the single most powerful reason is that it is offers another way to grow your network in an online environment that is feature rich and even a bit hip! So, if you're ready, make sure to get a copy of I'm on Facebook, Now What???
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From novice to seasoned pro -- you will find value in this book!
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| Review Date: February 15, 2008 |
| Reviewer: Drew McLellan, Midwest, USA |
I've had Jason Alba and Jesse Street's new e-book I'm on Facebook - Now What?? for a few weeks. I'd planned on reviewing it sooner, but I found it to be incredibly slow reading.
Why?
Because every few pages, something they wrote had me going back to my Facebook account and adding, subtracting or adjusting something.
Jason and Jesse have created a very clear, concise guide to the many ways you can enhance your professional life with Facebook. There are plenty of screen shots and examples to illustrate their points. One of my favorite features is that each chapter ends with a little "To Do" list that helps readers apply what they just learned.
As you would imagine, the book is structured to take a novice from start to finish. So if you're already a seasoned Facebook user, you can skip the first chapter or two. The meatiest part of the book are the center chapters but they are nicely bookended with the intro to Facebook on the front and the etiquette and glossary on the back. |
Learned more about Facebook in 15 mins than in the previous year!
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| Review Date: February 27, 2008 |
| Reviewer: Ted Demopoulos, Durham, NH United States |
I learned more about Facebook from this book in fifteen minutes than I have in the entire year I've been using it. I learned not only what I can do and how to do it, but what I should be doing to help myself and my business.
I'm not exactly a newbie online - we're getting up to 30 years since I first used email and got on the Internet, and I'm been on Facebook for about a year.
I'll admit it though, I barely understood Facebook until I read "I'm on Facebook -- Now What ???"
It's pretty much the indispensable guide to professionals and business owners using, or considering using, Facebook. |
If you want to learn about Facebook, buy this book
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| Review Date: April 9, 2008 |
| Reviewer: Beth Kanter, |
| I was lucky enough to meet Jesse Stay, co-author of this book at GSP West a few months back. He offered me a copy to give away on my blog, Beth's Blog. So, I thought since it was a thin book, I'd give it a quick read on the plane, jot down a page of notes in my moleskin and do give it away. Well, there was so much that I learned that I have to be selfish and keep for myself. So, buy your own copy - indispensible. |
EXCELLENT BOOK!
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| Review Date: August 10, 2009 |
| Reviewer: ChelseaGoldstein.com, Los Angeles, CA |
| I read this book from cover to cover I learn a lot about Facebook. I became sorta addicted to Facebook. After four weeks I had to find a way to block facebook. Right now I downloaded this program [...] to help me with my addiction ;-( |
An excellent collection of advice and information
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| Review Date: September 13, 2008 |
| Reviewer: John Forman, Boston, MA USA |
| I've been on Facebook for a while now, but haven't really been an active participant as much as I probably should have been. I picked up this book to learn some ways I could make use of the network to first and foremost expand and improve my business, but also to reconnect with friends, classmates, and colleagues from the past. There's a lot of great stuff in the book - lots of tips, insights, and suggested resources. It's a quick read unto itself, but leaves you will loads of things to do beyond it's pages - practical stuff to better understand Facebook and make use of it to achieve your desired aims. Definitely recommended. |
Exceptional Guide to using and utilizing Face Book
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| Review Date: February 15, 2008 |
| Reviewer: Louri A. Boilard, Manchester, NH United States |
I was very frustrated at using Face Book, until I ready this book. It is a step by step - oh so user friendly guideling - on how to make Face Book work for you, I followed all of the steps in each chapter and have successfully become a Face Book Fan - I love options and I am sure Jason Alba will have many others on their way. I highly recommend getting both of Jason's books!
Louri Boilard |
Excellent Education on Facebook for this busy Recruiter!
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| Review Date: February 28, 2008 |
| Reviewer: Heather Gardner, Silicon Valley, CA |
This book offers exceptional value to Facebook users - new and experienced. "I'm on Facebook, Now What???" gives so many excellent examples and offers many great resources for multiple uses of Facebook.
Jason Alba and Jesse Stay have taught me far more about the functionality of Facebook as a business tool far better and more detailed than Facebook itself. The questions I had before starting the book were answered upon completion. Very impressive read and it's written in a very up to date format that keeps your attention throughout.
I enjoyed the book and found so much solid value that I purchased a dozen to give to my professional clients and candidates as business gifts.
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Excellent How-To Guide for both Personal & Business Facebook Users
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| Review Date: February 17, 2008 |
| Reviewer: Mari Smith, San Diego, California |
This book packs a punch! If you want to optimize your Facebook experience, this is a book you'll want to keep right by your computer every day! Jason & Jesse did a stellar job of compiling all the Facebook technical know-how, plus the intangible aspects of best practices, proper conduct and etiquette into one quick and easy read.
The thing with all social networking sites - in my opinion - is it's relationships/social first, business second. You can't go rushing in and blatantly push your products and services. It takes time and the right approach to reach out and connect to quality, like-minded people and build relationships. "I'm on Facebook--Now What???" includes plenty practical tips to help bridge the gap between old school marketing techniques and web 2.0 strategies.
I'm recommending this book to all my peers and my students in my online class at [...] |
Hooked on Facebook
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| Review Date: November 21, 2008 |
| Reviewer: Barbara Safani, New York, NY |
| I'm on Facebook...Now What??? offers compelling reasons why Facebook should be a part of everyone's social and professional networking strategy. Facebook is not just for social networking and it's not just for kids anymore. Jason Alba and Jesse Stay convinced me that Facebook is a place where you can have it all...forge and nurture business relationships, promote your ideas, and reconnect with friends. Jason and Jesse teach users how to optimize the Facebook community and have a lot of fun while you are there. I'm hooked!!! |
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