| Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners |
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 The Best Book On Email Marketing On The Market |
| Review Date: April 6, 2008 |
| Reviewer: M. Dalonzo, |
I have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.
As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer's, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after.
There aren'y many great books that will:
1. Be brutally honest on what it takes to make money on the Net
2. Actually give you a hype free(hear me, Joe Vitale and others) hand held instructions on being effective using the internet/email to market your business profitably.
My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money.
Thanks for opening my eyes and teaching me what I thought I knew.
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Thoroughly Covers the Most Important Email Marketing Topics
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| Review Date: December 26, 2007 |
| Reviewer: R. Brennan Knotts, |
The challenge when purchasing "how to" business books is finding the book that fits your level of advancement. A book that's too detailed and advanced is just as useless as one that's too basic and general.
I found "Email Marketing by the Numbers" to be the perfect blend for my organization, Cantaloupe.TV. We've been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you're well above average) but it also had plenty of information for us to grow into (i.e. we're probably 6-24 months away from implementing many best practices).
If you're already doing Taguchi testing to optimize your email templates, you'll learn something from "By the Numbers" but it's likely not going to take your organization to its "next level"; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices.
P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.
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This book will show you how to be more effective
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| Review Date: May 2, 2007 |
| Reviewer: Ronald Mcdaniel, Kent, Ohio |
I have done email marketing for a long time, but this book really goes through the broad range of issues around being more effective with email marketing. I learned a lot and have made it a must read for our staff that is involved in marketing as well.
The key is to understand the bigger picture. Anyone can assemble a list of emails and blast out an HTML email message to them. But can they build a complete strategy around creating stronger relationships and taking advantage of opportunities most companies miss? If you read this book, you will be able to do just that. |
Email by the Numbers hits the mark
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| Review Date: January 5, 2008 |
| Reviewer: Craig Herman, Boston, MA |
| I have worked in the email space for over 6 years and before that in the direct mail universe. This book provides real life examples and stories of how actual companies are bringing the right brain and left brain together to create, launch and manage successful email campaigns. Chris was at the fore front of the email marketing space when it took off and became the force it is today. This book is perfect for those starting out w/ email and others who have been running programs for years. |
Beyond Email
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| Review Date: January 5, 2008 |
| Reviewer: Douglas Karr, Greenwood, IN United States |
Chris and Ali compiled an amazing amount of information and advise for Email Marketing by the Numbers. If you own or operate a business with email marketing, this book is the only one with any substance that should be required reading for your staff.
As an email marketer, you will read this book, write notes, and dog ear pages cover to cover. On any given day, you should flip open a page - each and every one is filled with practical advise that works. According to all studies, Email Marketing has the highest return on investment than ANY other medium. Why wouldn't you invest a little bit in a book that could transform your company?
Buy a copy for each of your staff today. |
Email Marketing 101
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| Review Date: April 27, 2007 |
| Reviewer: Scott A. Burkey, Atlanta, Ga. |
This book addresses everything you need as a novice, seasoned or veteran email marketer that can be put into one volume. It's clear, concise, easy-to-read and educational. The insight is valuable and the opinions/expertise expressed are exactly what you will need to know.
This book talks about legislation, analytics, list management and a host of other topics that must be considered when marketing through permission-based email. Great job Chris and Ali! |
Email is still the best tool out there
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| Review Date: April 28, 2007 |
| Reviewer: Andy Sernovitz, Chicago, IL |
| I've always been a fan of email marketing -- when it's done well, it's the most powerful tool to build quality relationships with your customers. Chris knows the email trade, and does an amazing job telling the story. A book definitely worth reading! |
Great "Must Have" book on eMail Marketing
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| Review Date: January 5, 2008 |
| Reviewer: Robert Fleming, Providence, RI, USA |
This is a great book, on an essential subject. This book contains so much valuable information and insight, from one of the top leaders in the eMail Marketing Arena.
If you or your company does email marketing (and you should) then this is a "must read" book. Avoid many of the pitfalls and problems that eMail marketing can entail, and produce successful and productive communication with your customers, and prospects.
There are a lot of books on eMail marketing, if you only read one, this should be it.
Robert Fleming
CEO
eMarketing Association
eMarketingAssociation.com
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Great mix of common sense and real world email marketing
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| Review Date: January 14, 2008 |
| Reviewer: Mark Boxberger, |
If you are thinking about adding email to your marketing efforts or have started some sort of Internet marketing program and want to take it to the next level, this is a great read. The author certainly has the credentials to present this info - starting ExactTarget and serving as CMO! Many people think they understand email marketing, but few have pioneered like Chris Baggott. Definitely recommend this book.
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Email Marketing Success Starts Here!
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| Review Date: January 21, 2008 |
| Reviewer: Catherine Wyman, |
| Chris Baggott has an accessible writing style that will help anyone interested in email marketing! His proven strategies will work for any organization. Internet marketing was never this easy and effective. Small businesses in particular can benefit from reading this book. |
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